The Jet Airways Story

However, analysts felt that JA would face a new kind of competition in the international arena. Apart from Air India and IA, which deployed 22% of their capacity on international routes to get 30% of the revenue, JA would face competition from international players such as United Airlines, Singapore Airlines, Lufthansa, British Airways and Cathay Pacific. Also, JA's overwhelming dependence on passenger business could prove fatal. JA's immediate goal was to consolidate its market share by improving its service levels further and adding more routes to its network. By early 2002, JA planned to include three more Boeing 737 in its fleet. Steve Forte, CEO, Jet Airways said, "We feel that a satisfied customer is the best defence against the threat of new entrants..."